I was thrilled when I swatched my first Ulta brand eyeshadow at my local Ulta. I thought to myself, "Are you kidding me?!" The texture was fabulous, the pans were large, the colors were gorgeous, and the price was right! I bought probably a dozen on the spot and raved about them to the sales associate. I asked her if she'd ever tried them. She said, "No, but there are some lovely Urban Decay shadows over there..." Um, what?! I've tried Urban Decay shadows, and Stila, and MAC, and many others, but I'm very impressed with Ulta's quality and value. They aren't the absolute best (there is a bit of fallout) but are pretty darn awesome. They wear well, the pigmentation is generally good, the range of colors is excellent, and they won't break the bank.
Ulta eyeshadows come in more than 100 different shades. I now own 22 of these fabulous eyeshadows: Pearl, Plum Noir, Deep Sea, Verdigris, Sterling, Gunmetal, Granite, Sin City, Galaxy, Sapphire, Camel, Truffle, Suede, Toast, Sandstone, Plumsmoke, Milk Chocolate, Safari, Mink, Mystical, and Gold Dust. I'll be posting product swatches over the next week or two.
This product frequently goes on sale for Buy 2, Get 2 Free, so be sure to stock up!