A richly pigmented, silky smooth and velvety matte lip color that delivers up to 14 hours of continuous wear without flaking or dryness. For optimal staying power, clean lips of other oils and balms. Allow to set for 30 seconds to one minute.
Pigmentation: This formula is INCREDIBLY pigmented. A little product goes a loooong way. One coat will deliver fully opaque coverage.
Texture: It's initially smooth and feels like a very thin layer on your lips, unlike some longwearing liquid lipsticks, which feel thick and sticky.
Application: The little doe foot applicator makes application a breeze, but make sure you use a mirror!
Length of Wear: I manage to get about half of a workday in before it starts to wear off (about 4 hours). Reapplying makes it a clumpy chunky mess. It's gross. You'll have to completely remove this (I needed makeup removing wipes) and then apply it again. And be careful not to apply too much product because I felt that it shortened the length of wear even more.
Packaging: Sleek and pretty.
Value: Almost thirty bucks for 0.10 oz is a bit high especially given the issues with longevity and reapplication.
Overall, I love love love the color and how it feels at first. The length of wear is okay (for me anyway) and the price is a little high. The major issue is how AWFUL it looks when you try to reapply product, becaue you have to remove it completely with a makeup wipe or get chunky red bits. I want to love this, and I want to use it so badly... I'll probably work around its flaws, but I won't repurchase it.