How would you feel in the following situations?
Situation #1: How would you feel if you're working out at the gym and a guy comments on your appearance? Maybe something like, "You look hot in those workout clothes." While a little flattered, it makes me feel a little uncomfortable and objectified. My purpose at the gym is to get my workout in, not to be eye candy.
Situation #2: How would you feel if you're running a race, and a spectator yells, "Lookin' good! Keep it up! You're doing great!"? This makes me feel GREAT. While I know I'm sweaty and huffing and puffing, and it's not "sexy," neither I nor the spectator think I'm out there to put on a show. It's encouraging to feel that my effort is acknowledged, respected, maybe even admired.
Now let's take a look at two advertisements:
Advertisement #1: The Bare Minerals #GoBare campaign (I first read about it yesterday, on TheGloss). Some local DC frat boys held up some signs at the Nike's Women Marathon DC:
One of four print ads from Nike's 2011 campaign.
I know that ads are meant to sell product, but that profit shouldn't come at the price of someone's self-esteem. I think it's important to tell companies when they're being out of line, and I feel that Bare Minerals needs to go back to it's core principles.
Readers--what do you think? Was the Bare Minerals campaign cute, or disrespectful?